International Marketing — Michael R. Czinkota et al. (2013)

Book Description

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Book Details

• Author: Michael R. Czinkota, Ilkka A. Ronkainen
• Publisher: Cengage
• Published Date: 2013-06-25
• Published Year: 2013
• Language: English
• ISBN-13: 9781133627517